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William Morris Eyewear

In 1996, Robert Morris created William Morris London to offer designer glasses to every audience, providing superb original designs which continually evolve. Now boasting 3 collections to suit everyone, it is a complete brand in every sense.


WM London is designed and coloured in London with a quirky and stylish take on eyewear for the young minded individual. It offers strong margins in bold and courageous British styles for every personality.

W M Black Label collection offer exclusive Mazzucchelli acetate styles with luxurious and sophisticated designs. It includes the iconic ‘WM’ logo detail. Shortlisted twice for frame of the year, this collection is finished with a modern elegance.

Wills by W M offers adults styles for smaller faces, in a range that shouts as loud as the generation they are made for.  Bespoke temple lengths for the Young Wills audience show every careful detail taken to ensure they craft a collection fit perfectly for smaller faces.

William Morris Eyewear: Product
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